Seller Customized Services

1.Exclusive store positioning and customized solutions

Based on the merchant's product category (such as food, home furnishings, 3C products), supply source advantages and brand stage (newcomer/traditional/white label), a tailor-made operation plan suitable for the Pinduoduo platform is designed. For factory-type merchants, a SKU matrix of "low-priced traffic-driving products + high cost-performance profit products" can be created. For brand merchants, the branding path of flagship stores can be planned and connected to the brand certification resources of the platform. At the same time, by integrating the characteristics of Pinduoduo's lower-tier markets and social viral growth, customize exclusive group-buying, price-cutting and other gameplay strategies to match the core operational goals of merchants.

2. Brand-oriented visual customization

Based on the brand VI system, customize store visuals that align with the aesthetic preferences of Pinduoduo users (high saturation tones, strong promotional sense), including immersive homepages, group-buying zone theme decorations, and dedicated pages for the "Hundred Billion Subsidy" event. At the same time, optimize the price and selling point display logic of the main product images to enhance click conversion.

Customize exclusive materials for different marketing scenarios, such as posters for the 9.9 free shipping zone, step-by-step price group buying guidance images, and pop-up Windows for big promotion red envelopes, to ensure a unified visual style and compliance with the display rules of the platform's mobile terminals.

3. Customized refined operation strategies

Product selection and pricing customization: Through the monitoring of competitive product data on the platform, potential bestsellers are screened for merchants, and differentiated pricing is set (such as loss-making products for traffic diversion and group buying for profit-making products), while also adapting to the price thresholds of activities such as the 10 billion subsidy and limited-time flash sales.

Customized promotion plan: Based on the merchant's budget, customize paid promotion combinations (such as precise keyword placement on Duoduo Search + ocpx scene promotion for volume expansion), or build a Duoduo Jinbao Promoter distribution system. For brand merchants, they can connect with content marketing resources such as Duoduo Video and live-streaming sales to create an integrated brand and sales chain.

Exclusive event application: Customize platform event application plans for merchants, giving priority to connecting with core resources such as the 10-billion-yuan subsidy and brand flash sales. At the same time, customize exclusive store activities (such as group buying cashback for old customers and exclusive coupons for new customers) to enhance user stickiness.

4. Customized customer service and after-sales system

Build a dedicated script library based on the characteristics of the store's product categories, such as focusing on the expiration date and usage scenarios for food, and strengthening after-sales warranty guidance for 3C products. At the same time, adapt to the exclusive consultation scenarios of Pinduoduo's group buying orders (such as group formation progress, group buying refunds, etc.).

For high-value or customized products, a dedicated VIP customer service channel is opened to provide one-on-one order follow-up services. For categories with high incidence of after-sales issues, a rapid response plan for returns and exchanges is customized to keep the refund rate for disputes within the standards of high-quality stores on the platform.

5. Exclusive data and value-added support

Output customized data reports, focusing on the core indicators that merchants care about (such as the success rate of group buying, the ROI of the hundred-billion subsidy, the conversion rate of promoter distribution, etc.), rather than general data.

Equipped with dedicated operation consultants, one-on-one store diagnosis and strategy review are conducted every month. For multi-store merchants, we provide cross-store data integration and coordinated operation solutions to achieve collaborative growth among multiple stores. At the same time, we will promptly synchronize the new regulations of Pinduoduo and customize response strategies to avoid the risk of violations.