Zhiyi Co., Ltd. offers dynamic express delivery services for e-commerce agency operations

I. Policy Empowerment: Expand the boundaries of agency operation services by leveraging industry dividends

The Hong Kong BUD Fund has expanded and launched cross-border business adaptation services

According to the latest announcement by the Hong Kong Trade Development Council in November 2025, the total amount of the "BUD Special Fund - E-commerce Easy Scheme" has increased to HK $1.43 billion. Each enterprise can receive a maximum of HK $1 million in funding for the entry of cross-border e-commerce platforms, localized marketing and logistics optimization. As an officially certified three-star service provider on the three major platforms of Taobao, Tmall and JD.com, Zhiyi Limited has launched special consulting services in response to this policy, providing support such as fund application guidance and compliance material preparation for clients who are interested in expanding into the Hong Kong market. Currently, it has assisted two cooperative merchants in completing the initial application preparations. Connect with local warehousing and payment channels in Hong Kong (Alipay HK, WeChat Pay HK) to help merchants lower the threshold for starting cross-border business.

2. Leveraging the policy of "shifting from foreign trade to domestic sales", we have launched a lightweight agency operation solution

In April 2025, the Ministry of Commerce proposed the "domestic trade Integration" support measures. Platforms such as Taobao and Pinduoduo have opened up fast channels for foreign trade enterprises to enter and given traffic preferences. In response to the pain point of foreign trade enterprises lacking domestic e-commerce operation experience, Zhiyi has launched the "Semi-Managed Basic Solution" : The enterprise is responsible for supply chain and inventory. The Zhiyi team undertakes store setup, product listing, basic customer service and platform activity registration. It has served three home furnishing and small household appliance foreign trade enterprises in Shandong and Zhejiang regions, achieving store decoration and the first batch of product listing within one month after opening a store from scratch. Among them, one kitchenware merchant achieved stable orders in the first month. Initially open up the domestic sales market.

Ii. Market Trends: Focus on the demands of small and medium-sized merchants and anchor vertical category services

1. Deep cultivation in vertical categories has become the core competitiveness of small and medium-sized agency operations

According to the "2025 Small and Medium-sized E-commerce Agency Operation Industry Report", small and medium-sized service providers can significantly enhance service adaptability by focusing on subcategories. The agency operation demand for clothing and home and department store categories has increased by 22% year-on-year. Relying on over ten years of experience in operating Taobao stores, Zhiyi has developed a mature service process in the categories of affordable clothing and home daily necessities By analyzing the category data of the platform to optimize the product titles and detail pages, and adjusting the keyword layout for the summer pure cotton T-shirt merchants we cooperate with (adding regional and scene tags such as "Hong Kong style" and "loose commuting"), the monthly sales volume of this product steadily increased from 528 units to 546 units in Q3 2025, and the profit margin remained stable at 35%. The overall consultation conversion rate of the store has increased to 8%, which is better than the average level of stores at the same level.

2. Multi-platform collaborative operation alleviates the reliance on a single platform for traffic

According to a survey by Jianshi Technology, 65% of small and medium-sized merchants tend to choose agency operation services that can cover multiple platforms to diversify operational risks. Zhiyi has achieved service coverage on the three major platforms of Taobao, Pinduoduo and Shopee, providing merchants with a "main sales platform + supplementary platform" combination solution: For instance, an operation system was established for a household and daily necessities merchant, featuring "Taobao as the main business (focusing on search traffic) + Pinduoduo for volume sales (participating in the 9.9-yuan free shipping promotion)". This helped the merchant balance profits and sales volume, keeping the monthly order volume stable within the range of 500 to 800 orders and avoiding excessive reliance on the traffic fluctuations of a single platform.

3. The demand for cross-border agency operations in Hong Kong is on the rise, and localized adaptation services are provided

The scale of the cross-border e-commerce agency operation market (including Hong Kong) is expected to grow by 10% year-on-year in 2025. Hong Kong, with its advantages in consumer base and logistics, has become the top choice for small and medium-sized merchants to test the market overseas. Zhiyi, in light of the characteristics of the Hong Kong market, provides localized operation adaptation services for merchants Assist merchants in completing the compliance rectification of product labels (in line with the Trade Descriptions Ordinance of Hong Kong), adjust product pricing to adapt to Hong Kong dollar settlement, and at the same time connect with local logistics in Hong Kong to achieve 3-5 day delivery. Currently, we have completed the setup of a Shopee Hong Kong store for one maternal and infant merchant. The initial rating of the store has been stable at 4.7/5, and a local customer base has been initially accumulated.

Iii. Technology-driven: Practical tools are implemented to enhance the operational efficiency of small and medium-sized merchants

Lightweight tools reduce operating costs

In view of the limited budget of small and medium-sized merchants, Zhiyi did not blindly invest in high-cost technical systems, but chose suitable lightweight tools to enhance efficiency

Data monitoring tool: It provides merchants with basic data dashboards for Taobao and Pinduoduo stores, synchronizing core indicators such as sales volume and visitor sources in real time, helping merchants clearly understand their operation status.

Intelligent customer service assistance: 7× 24-hour dedicated customer service representatives combined with intelligent reply templates, with an average reply time controlled within 1 minute, reducing customer service labor costs by 15% while ensuring a consultation response rate.

Product selection reference tool: Based on the public data of the platform, it provides merchants with references for best-selling products in the category. In 2025, it assisted 2 merchants in successfully selecting products, and the monthly sales of related products exceeded 300 pieces.

2. Test the waters of low-cost live-streaming sales and expand traffic channels

According to industry data, small and medium-sized merchants can increase the exposure of their products by 30% through self-broadcasting in their stores. Zhiyi has built a low-cost self-broadcasting system for its cooperative merchants: mainly self-broadcasting for Taobao stores, focusing on "real product shooting + usage scenario display". It does not require professional hosts or venues. It has already conducted five self-broadcasting sessions for one clothing merchant, with each session attracting 500 to 1,000 views, directly increasing the proportion of orders in the live streaming room to 10%.

Iv. Zhiyi Service Upgrade: Focusing on small and medium-sized merchants, strengthening service guarantees

1. Launch the "60-day Basic Optimization" service commitment

In light of the concerns of small and medium-sized merchants regarding the effectiveness, Zhiyi promises to complete the basic optimization services for the store 60 days before cooperation, including visual decoration of the store, product listing, and activation of basic traffic (such as optimizing keywords to obtain natural search traffic). If the basic service indicators are not met, the service period can be extended by 15 days. After the launch of this commitment, the initial customer retention rate increased to 70%, ensuring the service experience of small and medium-sized merchants.

2. Improve the after-sales response mechanism and adapt to the new regulations of the platform

In response to the after-sales service timeliness requirements issued by JD.com and Taobao in 2025 (responding to refund applications within 24 hours), Zhiyi has upgraded its after-sales service process, established a "1-hour response, 24-hour follow-up" mechanism, and arranged dedicated customer service representatives to handle after-sales issues, keeping the after-sales dispute rate of cooperative merchants within 1.2%. Comply with the platform's compliance requirements while reducing the impact of after-sales service on the store's rating.

V. Industry Outlook: Focusing on "Stabilizing Services, Expanding Product Categories, and Enhancing Compatibility" in 2026

Service deepening: In 2026, the operation Sops for the clothing and home furnishing categories will be refined to form standardized service processes that better suit small and medium-sized merchants, thereby enhancing service efficiency.

Category expansion: It is planned to add a new category agency operation service for agricultural products on Pinduoduo, connect with merchants in the production areas, and facilitate the e-commerce transformation of agricultural products.

Cross-border adaptation: Further improve the localized services of Shopee sites in Hong Kong and Southeast Asia, add value-added services such as product compliance consultation, and reduce the cross-border operation risks for merchants.

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