Project Background
The merchant is a domestic brand of smart small household appliances, specializing in mini blenders and smart rice cookers. In the second quarter of 2025, it entered the Shopee Brazil site. Initially, it faced problems such as complex import compliance in Brazil, unclear local consumption preferences, and high logistics costs. Within one month of the store's launch, only 56 orders were placed, and the return rate exceeded 12% due to voltage compatibility issues.
Core operation strategy
1. Compliance and product transformation are advanced simultaneously: Assist merchants in completing the Brazilian ANATEL electrical appliance certification (addressing the pain points of import compliance), customize and adapt small household appliances for Brazilian voltage (110V), and highlight "Brazilian voltage Dedicated" and "Local after-sales guarantee" on the product detail page.
Data-driven product selection and pricing: Relying on the consumption data from Shopee Brazil Station, we target the demand for "mini and high cost-performance" small household appliances, adjust the pricing of mini blenders to the local mainstream price range (299-399 reais), and offer a "10% off for orders over 2 items" combo discount.
2. Localized fulfillment and promotion: Connect with Shopee Brazil's official logistics (SLS), and through the "domestic consolidation warehouse → Brazilian bonded warehouse" chain, shorten the logistics time from 45 days to 12-15 days, and reduce logistics costs by 28%. At the same time, launch targeted advertisements for the "Home Life" category on Shopee Brazil, and combine local social media (Instagram) for seeding to enhance brand awareness.
Project outcome
After three months of cooperation, the monthly sales volume of the store has increased from 56 units to 800 orders. Among them, the proportion of mini blasters exceeds 60%, making it a potential bestseller in the "Home Small Appliances" category on Shopee Brazil.
The return rate dropped from 12% to 3.5%, the store's overall score reached 4.6/5, and it successfully passed the "High-Quality Cross-border Merchant" certification on Shopee Brazil Station.
The monthly sales of the Brazilian site exceeded 240,000 reais, with a stable profit margin of 32%, laying a foundation for merchants to expand into other sites in Latin America (Mexico, Colombia) in the future.
