Project Background
The cooperative merchant is a mainland brand of baby and maternal complementary food. It plans to enter Shopee Hong Kong Station, but it faces core pain points such as the compliance threshold of Hong Kong's "Trade Descriptions Ordinance", the difficulty in establishing trust in the baby and maternal category, and the high cost of traffic acquisition. In the first quarter of 2025, it will cooperate with Zhiyida for full management.
Core operation strategy
1. Compliance qualification preparation: Assist merchants in completing product ingredient testing, Chinese label filing (indicating applicable age, allergens, and storage conditions), pass the special review for the maternal and infant category on Shopee, and avoid compliance risks;
2. Trust system construction: Display product quality inspection reports and local warehousing qualifications in Hong Kong on the product detail page, and simultaneously launch the "Genuine Product Guarantee" and "7-day no-reason return and exchange" services to allay consumers' concerns.
3. Precise marketing and traffic diversion: Collaborate with local Hong Kong maternal and infant KOCs to conduct reviews and seeding, place targeted advertisements for the maternal and infant category on Shopee, and participate in the "Hong Kong Maternal and Infant Good Products Festival" special event on Shopee to gain platform traffic preference.
Project outcome
The store was certified as a high-quality merchant in the maternal and infant category by Shopee within one month of its launch, achieving zero compliance disputes and zero logistics complaints.
In the second month, the monthly order volume exceeded 550 orders, with the average transaction value remaining stable at HK $265. Among them, the monthly sales of infant rice cakes exceeded 200 boxes.
The store's search ranking for keywords related to the mother and baby category (such as "free shipping for baby food in Hong Kong") has entered the top 20, and it has accumulated over 1,200 precise fans.
