Project Background
The cooperative merchant is a mainland home goods factory with no previous experience in cross-border e-commerce operation. It entered Shopee Hong Kong Station in Q2 of 2025. In the initial stage, it faced problems such as low store traffic, insufficient local adaptation of products, and slow logistics timeliness. It urgently needed a professional agency operation team to complete the cold start from scratch.
Core operation strategy
1. Product adaptation and optimization: In light of the living characteristics of small-sized apartments in Hong Kong, select essential items such as "mini storage boxes" and "folding shelves", adjust the product title keywords (add regional and scene tags such as "Free shipping in Hong Kong" and "Essential for Small-sized Apartments"), and optimize the Cantonese usage scenario diagram on the detail page.
2. Precise traffic targeting: Through Shopee's in-site advertisements, target users in the 18 districts of Hong Kong, and combine the "New store opening: HK $9.9 free shipping" lead generation activity. At the same time, connect with local communities in Hong Kong for private domain seeding.
3. Logistics chain upgrade: Assist merchants in connecting with Shopee's official overseas warehouse to achieve 3-day delivery to Hong Kong, reduce logistics complaint rates, and increase the store's logistics score to 4.8/5.
Project outcome
Within 60 days of cooperation, the basic optimization of the store and the activation of traffic were completed. In the third month, the monthly sales exceeded 2,000 orders, and the number of store visitors increased by 320% compared with the previous month.
The profit margin of the products remained stable at 35%. Among them, the mini storage box became one of the TOP30 best-selling items in the home storage category at Shopee Hong Kong, with monthly sales of over 800 units for a single item.
The overall score of the store has risen from the initial 3.2 points to 4.7 points, successfully making it onto the list of emerging merchants in the home category on Shopee.
